So what do those nascar guys get that are sponsered by "Tide" or "ALL", free laundry soap? heheheh, I just thought about that and thought it was kinda funny
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Nascar is'nt a great example, but companies like "Tide or "ALL" pay money, that's how they "sponsor" for example, a company might pay $100,000 to have their name on that car, then the race team uses that money for expenses, like travel, food, parts, crew's paychecks.
Now for quads and such, shops and other companies might give discounts or money, but soem give parts, like ITP might supply a racer tires, so that they can put their name on the quad, especially if it's a competitive racer, because they know that people are going to buy a tire that's winning races. It's all advertising.