True, cheaper than "Champion" or "OMF" beadlocks too.
I have a set and love them. I run them in the sand with my paddles, then switch back to my dirt tires when the sand season is over, I have the dual bead-lock version front and rear so tire swaps are easy. I have not had one single problem with mine. Plus they look trick, people at Glamis trip when they see my bike, most bikes out there run aluminum wheels.
Here's an old picture