The larger the company, the more regulations and politics they create (Bureaucracy), the longer the supply chain, the more overhead they have, the higher the final price.
Ricky Stator is; small, has low overhead, has a very short supply chain, and is not weighted down with Bureaucracy = cheaper price.
The bigger guys, which cost the most, primarily rely on the fact that most people will return to them for parts and service because they don